The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an increasingly valuable tool for entertainment executives when making decisions about content acquisition, distribution, programming, and valuation. An example of how this data can be used in practice can be seen in the case of Talking Tom and Friends in South Africa over the month of October 2023.
First, the high demand for this show in South Africa, which sits at 9.4 times the audience demand of the average show over the past 30 days, highlights the potential value of this title for viewers in the region. This high level of demand can also be used to inform content valuation decisions. For instance, using metrics such as the show's peak rank (#71 in this case) and its relative demand compared to other comedy titles for the genre (at the 99.5th percentile in October) can help TV executives determine the baseline value of the title.
Additionally, demand data can reveal insights into audience behavior around the show, including identifying other titles they enjoy or indicating preferences for release strategies. In the case of Talking Tom and Friends, the show exhibited a high travelability score, indicating that there is potential for international distribution of the show and value across different markets. Audience affiliations with other shows can also reveal patterns in taste clusters that can help inform which shows to acquire or develop.
Further analysis of the show's performance on a long-term basis compared to the past 30 days can also provide insights into momentum and longevity. For instance, the fact that this title has experienced an increase in popularity over the past 30 days compared to its average in the previous year highlights a potentially emerging trend that producers or distributors can take advantage of.
Finally, examining the top ten global markets in which Talking Tom and Friends is most popular can provide valuable data for executives devising acquisition or distribution strategies. Knowing the most popular markets and individual Geolocations where the show is in high demand allows for targeted programming and marketing decisions to drive growth and benefits.
In conclusion, the demand data for Talking Tom and Friends in South Africa over the month of October 2023 provides a clear example of how demand data can inform content acquisition, distribution, programming and valuation strategies for entertainment executives across different branches of the entertainment industry. With demand data providing intelligent insights at a granular level, executives can make the most well-informed decisions.
Talking Tom And Friends's travelability to South Africa in the last 30 days is 34%, which means that the audience demand for Talking Tom And Friends is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Talking Tom And Friends travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Talking Tom And Friends, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Talking Tom And Friends in South Africa. We provide our partners with extensive TV expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.