The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data provides an essential tool in understanding audience engagement with TV shows and making informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for "The Chi" in South Africa for the month of October 2023, we can extract valuable insights.
Firstly, content valuation is an essential part of making decisions around content. By using demand data, we can estimate the dollar value contribution of any title to any platform in any region. In the case of "The Chi," the show has 10.5 times the audience demand of the average show in South Africa over the last 30 days, indicating outstanding demand. The show's demand has been decreasing, but it still ranks at the 99.8th percentile of all social titles, indicating the show's high level of demand.
Demand data also enables the assessment of a TV series' ability to drive subscriptions and mitigate churn. In the case of "The Chi," the show's demand spiked in mid-October, indicating a potential opportunity to market the show to increase subscriptions in South Africa.
Demand data also enables content executives to assess the value of exclusivity and where the show should target for distribution. In the case of "The Chi," the United States is the show's number one market globally, with 10.7 times the audience demand in South Africa. Comparing the performance of the show on a one-year rolling basis versus the last 30 days reveals that its peak demand has increased by 4.6%, indicating that the show's popularity is rising.
Furthermore, demand data can enable the identification of new opportunity markets for content distribution. By examining the top 10 global markets where "The Chi" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, indicating potential expansion opportunities globally.
Demand data also allows content executives to quantify audience preferences by taste clusters. In the case of "The Chi," fans of the show also enjoy "Billions," "The Winter King," "Special Ops: Lioness," "Sistas," "Gen V," "Ahsoka," "Swagger," "Power Book II: Ghost," and "The Wheel Of Time." This information enables content executives to tailor content to meet audience preferences and diversify the platform's offerings.
Finally, demand data helps content executives assess marketing effectiveness and brand affinity. In the case of "The Chi," the show's momentum, the pace of growth, is outstanding, and longevity, the maintenance of audience demand over time, is also outstanding. This information enables content executives to adjust marketing strategies and build partnerships that align with the show's theme and audience.
In conclusion, demand data provides crucial insights into audience preferences, market opportunities, content valuation, and marketing effectiveness. In the case of "The Chi," examining its demand data for the month of October 2023 in South Africa provides valuable insights that can inform content, acquisition, distribution, and programming decisions. As the global entertainment industry continues to evolve, demand data will remain a vital tool in making informed decisions that drive audience engagement and platform growth.
The Chi's travelability to South Africa in the last 30 days is 110%, which means that the audience demand for The Chi is 110% of the demand in its country of origin, United States. Click through to another market to discover how well The Chi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Chi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Chi, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for The Chi in South Africa. We provide our partners with meaningful TV expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.