The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed decisions, then understanding audience demand data can help you with your content, acquisition, distribution, and programming decisions. Using the example of "The Continental: From The World Of John Wick," let's explain the value of demand data for executives.
Firstly, demand data helps to measure the value of a TV series to a particular market. For instance, in South Africa, "The Continental: From The World Of John Wick" has higher demand than 99.9% of all crime titles. This is an indication that this series is very popular in that specific market. This information can prove useful to executives who are looking to distribute their content to a particular market or acquire content.
Secondly, demand data helps to determine how a specific title is performing over a given period. In the case of "The Continental: From The World Of John Wick," its demand has increased recently. Furthermore, examining its peak demand over the course of a year versus the last 30 days highlights that the show has increased its popularity. This information can help executives make informed decisions about how to continue marketing a show or evaluate its acquisition or production value.
Thirdly, demand data can inform executives about correlation and affinity between titles. For example, fans of "The Continental: From The World Of John Wick" also like "Gen V," "Loki," and "The Wheel Of Time." This information can help executives make informed decisions about promotional opportunities and potential acquisition targets.
Fourthly, demand data helps executives to understand how a TV show is performing globally. For instance, "The Continental: From The World Of John Wick" has outstanding audience demand in every market where it is being tracked, except for China. This information can help executives make more informed decisions about how to distribute content globally.
Finally, demand data can help executives understand various dimensions of performance, such as momentum, longevity, franchisability, reach, and travelability. All these aspects can help identify how well a show is doing and how much value it brings to a platform or network. In the case of "The Continental: From The World Of John Wick," its travelability is outstanding, which means it has exceptional international demand relative to its home market, while its franchisability is poor, indicating there is limited potential for spin-offs. This information can help executives to make strategic decisions such as where to market the show or if it's worth investing in spin-off productions.
In summary, demand data provides a range of insights to help entertainment executives make informed content, acquisition, distribution, and programming decisions. By examining the audience demand data of a title, executives can determine the value of a series to a particular market, understand how it is performing over a given period, identify potential acquisition or promotional opportunities, evaluate global performance, and assess the show's various dimensions of performance. Ultimately, demand data can provide executives with the tools to identify profitable opportunities, mitigate risks, and maximize investment returns.
The Continental: From The World Of John Wick's travelability to South Africa in the last 30 days is 59%, which means that the audience demand for The Continental: From The World Of John Wick is 59% of the demand in its country of origin, United States. Click through to another market to discover how well The Continental: From The World Of John Wick travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Continental: From The World Of John Wick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Continental: From The World Of John Wick, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for The Continental: From The World Of John Wick in South Africa. We provide our partners with essential television series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.