The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a TV show is crucial to making informed content, acquisition, distribution, and programming decisions. The Lord Of The Rings: The Rings Of Power is an excellent example of how demand data can be leveraged to track and evaluate a series' performance.
One of the primary ways to effectively monetize a TV series is to understand its value. Content valuation can be challenging, but demand data, such as audience demand, is an effective tool for content valuation. With 8.9 times the audience demand of the average show in South Africa over the last 30 days, "The Lord Of The Rings: The Rings of Power" has outstanding demand. This level of demand can be used to determine the show's estimated value and its potential contribution to a platform's audience growth and subscriber acquisition.
Demand data also helps to understand how a show compares to others in the market, revealing whether a show's demand is increasing or decreasing over time. "The Lord Of The Rings: The Rings of Power" has been increasing in demand recently, with a peak rank of #115 in South Africa and an increase of 17 spots in its rank during October. It ranks at the 99.4th percentile in the drama genre, with higher demand than 99.4% of all drama titles in South Africa. Audience demand for the show has also increased by 5.1% during October in South Africa, indicating that the show's momentum is good.
Understanding what shows fans of a particular series also enjoy, can inform content acquisition and programming decisions and help to identify trends in audience preferences. For example, fans of "The Lord of the Rings: The Rings of Power" also like "The Mandalorian", "The Last of Us", "Foundation", "Rick and Morty", "Andor," "Obi-wan Kenobi", "Ahsoka", "The Witcher", and "The Wheel of Time." Knowing which shows are popular with a series' fanbase can help make informed decisions on what to acquire and offer to the audience.
Furthermore, monitoring audience demand for a show across different markets globally can enable a more strategic approach to planning distribution and expansion of the franchise. By examining the top 10 global markets where "The Lord of the Rings: The Rings of Power" is most in-demand over the last 30 days, we can see that the show has outstanding demand in the United States, Russia, China, Bulgaria, Netherlands, Israel, Greece, Brazil, and Ukraine, which can guide the show's international distribution and marketing efforts.
In conclusion, demand data, such as audience demand, can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. It is also an effective tool for content valuation, understanding audience preferences and trends, and identifying potential opportunities for global expansion. "The Lord Of The Rings: The Rings Of Power" is an excellent illustration of how demand data can inform advertising and business strategies.
The Lord Of The Rings: The Rings Of Power's travelability to South Africa in the last 30 days is 64%, which means that the audience demand for The Lord Of The Rings: The Rings Of Power is 64% of the demand in its country of origin, United States. Click through to another market to discover how well The Lord Of The Rings: The Rings Of Power travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lord Of The Rings: The Rings Of Power, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for The Lord Of The Rings: The Rings Of Power in South Africa. We provide our partners with essential entertainment industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.