The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide you with valuable insights that can help you make informed content or acquisition decisions. One example of this is examining the exceptional demand of "The Mandalorian" in South Africa over the last 30 days, which amounted to 12.0 times the audience demand of the average show. This level of demand is not common, with only 2.7% of all TV shows achieving it. By analyzing such data, you can gain insight into how valuable a show is, the genres that resonate with local audiences and whether a series is successful or declining.
Demand data can also assist content valuation by calculating how much a specific title contributes to any given platform based on its quality and local audience demand. In the case of "The Mandalorian," the show is not only highly in-demand in South Africa but also globally, meaning it has a high content value globally.
In this case, demand data can reveal the show's popularity in different global markets. For example, "The Mandalorian" is most popular in the United States, where it achieved outstanding audience demand of 19.4 times the average TV show. This trend indicates the show has good potential to drive engagement in other markets. You can also track the show's travelability and see how well it performs outside of its home market. In "The Mandalorian's" case, its travelability is deemed exceptional, meaning it has a high potential for viewership success in other countries.
Moreover, the Parrot Pulse metrics can also assist in strategic decision-making. For example, the franchise potential of "The Mandalorian" is exceptional. This data could influence decisions within entertainment talent agencies and TV production companies to explore the spin-off potential of the show. The use of demand data can also inform content acquisition decisions by analyzing data points such as conversations around related content. Based on the content that "The Mandalorian" is associated with, such as "Rick and Morty," "Star Trek," and "The Book of Boba Fett," for example, OTT and SVOD platforms can acquire related content to help grow their audience by offering similar programming that already attracts a dedicated fanbase.
In summary, utilizing demand data can provide valuable insights into how specific titles perform in different markets, their valuations, and franchise potential, and can help executives in various entertainment fields make informed content, acquisition, and distribution decisions.
The Mandalorian's travelability to South Africa in the last 30 days is 28%, which means that the audience demand for The Mandalorian is 28% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been revised on March 18, 2024, 12:49 p.m. PST using global tv demand data from Parrot Analytics for The Mandalorian in South Africa. We provide our partners with far-reaching content analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.