The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can analyze Parrot Analytics' demand data to make more informed decisions about content, acquisition, distribution, and programming. The analysis of "The Real Housewives Of Orange County" in South Africa for the month of October 2023 can help explain how demand data can be used to guide key business decisions.
Firstly, content valuation can be based on demand data that reveal the dollar value contribution of any title. By using demand data, you can estimate the value of a title, assess its ability to drive subscriptions, mitigate churn, and value a content library to a platform over time. For example, "The Real Housewives Of Orange County" is 9.0 times more in-demand than the average show in South Africa and higher than 99.8% of all reality titles in the country. The show has also been increasing in demand recently, which indicates its potential to drive new subscribers to a platform.
Secondly, demand data can help with acquisition or programming decisions by revealing the most popular content. You can use demand data to determine what type(s) of content represents an opportunity to acquire or produce, find new opportunity markets for content distribution, or identify shows that will perform well while reviving older shows that can still inspire new audiences.
Thirdly, you can leverage demand data to inform distribution decisions by mapping local whitespaces, determining the best release strategy for content, and discovering under-monetized titles to find new opportunity markets for content distribution. For example, "The Real Housewives Of Orange County" has outstanding demand in South Africa and is performing well in other global markets, thus making it an ideal candidate for global expansion or acquisition by competing networks.
Fourth, demand data can help entertainment executives with subscriber retention by revealing which titles they should buy to keep their current audience happy. With demand data, you can assess how well a title is holding up since it premiered and which content can rely on sustained demand and, therefore, require less marketing spend.
Fifth, demand data can inform pre-release marketing by optimizing marketing campaigns ahead of the premiere. This means that TV executives can leverage demand data to understand the effectiveness of their marketing campaigns surrounding a TV show and determine the best way to attract viewers and increase demand.
By analyzing demand data for "The Real Housewives Of Orange County," you can see that the show's demand has spiked in late October 2023 in South Africa. Additionally, its global performance across six dimensions, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach, is good to outstanding. This indicates that the show could perform well in other international markets, such as those where the show has higher demand than the average TV show. Overall, demand data can help entertainment executives make data-driven decisions that could enable them to create successful TV shows and optimize licensing deals.
The Real Housewives Of Orange County's travelability to South Africa in the last 30 days is 27%, which means that the audience demand for The Real Housewives Of Orange County is 27% of the demand in its country of origin, United States. Click through to another market to discover how well The Real Housewives Of Orange County travels internationally.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in South Africa. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Real Housewives Of Orange County), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Bravo by incorporating country-specific trend and market demand factors for all markets including South Africa. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s The Real Housewives Of Orange County is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Real Housewives Of Orange County, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for The Real Housewives Of Orange County in South Africa. We provide our partners with essential subscription-video-on-demand expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.