The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can assist you in making informed content, acquisition, distribution, and programming decisions. In this regard, the demand data for "Thomas & Friends" in South Africa can reveal insightful conclusions about the show's performance, audience preferences, and potential for future success.
The first key insight is that "Thomas & Friends" has exceptionally high demand levels in South Africa, ranking 8.4 times higher than the average show. By leveraging such data, executives can determine how much a show is worth or acquire an accurate baseline value for a title to strengthen their content valuation strategy. Thus, helping executives make informed content decisions by identifying whether a show can be a strategic asset for a streaming platform.
Secondly, the demand data for "Thomas & Friends" reveals it has an outstanding travelability score, indicating its high international demand relative to its home market. For instance, the show's demand in South Africa accounts for 43% of the demand in the UK, the show's primary market. This information can aid SVOD platform executives in determining what content they should produce or acquire to support global SVOD expansion.
Furthermore, through examining the top 10 global markets where "Thomas & Friends" is most in-demand over the last 30 days, TV executives can identify where the show has the greatest audience demand. This data can inform distribution and programming decisions, such as which platforms to target for distribution and which titles to acquire or produce. Moreover, executives can gain valuable insights into audience preferences by observing other shows that fans of "Thomas & Friends" also like, including "Shaun The Sheep," "Bob The Builder," and "The Lion Guard."
In addition, the momentum data shows that "Thomas & Friends"'s pace of growth is exceptional, and it has outstanding longevity. This data can indicate whether a TV show can rely on sustained demand over time and require less marketing spend, which can help executives with programming decisions.
Demand data can also reveal insights into franchise and spin-off potential and highlight shows that are part of the cultural zeitgeist. For instance, the Parrot Pulse for "Thomas & Friends" shows that its franchisability is outstanding, and its momentum is part of the cultural zeitgeist. Hence, TV executives can use this information to determine whether content should be developed into a franchise or create spin-offs for a particular show.
In conclusion, the demand data for "Thomas & Friends" in South Africa can provide TV executives insights into audience preferences across different markets and inform programming, acquisition, content valuation, and distribution decisions. By using demand data to guide such strategic decisions, TV executives can leverage the insights to maximize the potential for a show's success and mitigate any risks.
Thomas & Friends's travelability to South Africa in the last 30 days is 28%, which means that the audience demand for Thomas & Friends is 28% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Thomas & Friends travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Thomas & Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Thomas & Friends, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Thomas & Friends in South Africa. We provide our partners with smart entertainment industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.