The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make informed content and programming decisions. For example, in the case of "Young Sheldon" in South Africa, you can use demand data to determine whether or not to acquire and distribute the show. Demand data shows that "Young Sheldon" has achieved outstanding audience demand of 12.8 times the average title in South Africa over the last 30 days, and ranks #13.
Demand data can also help you understand how to value content. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title, to any platform, in any region. With "Young Sheldon," you can use demand data to answer questions such as how much the series is worth to a given platform, how it is performing as acquisition-driving or churn-reducing title, and how to assess the value of exclusivity.
Demand data can also help you determine the best release strategy and pricing for "Young Sheldon" in South Africa. By examining peak demand and average demand over time, you can optimize your marketing campaign ahead of the premiere, as well as understand which titles to acquire to increase engagement and retain customers.
Demand data can also help you identify and monetize your audience's taste clusters for "Young Sheldon" in South Africa. By analyzing the viewership preferences of the show's fans, you can identify opportunities for spin-offs and franchises that will help you monetize the show's popularity.
Finally, demand data can help you understand where and how to distribute "Young Sheldon" in South Africa. By understanding its global performance across various dimensions, including travelability, reach, and franchisability, you can target the right platforms and networks for maximum ROI. Overall, demand data is an essential tool for making strategic content, acquisition, distribution, and programming decisions in today's fast-paced entertainment landscape.
Young Sheldon's travelability to South Africa in the last 30 days is 51%, which means that the audience demand for Young Sheldon is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Young Sheldon travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Young Sheldon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Young Sheldon, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Young Sheldon in South Africa. We provide our partners with comprehensive TV series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.