The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed content, acquisition, distribution, and programming decisions. By analyzing "The Walking Dead" for February 2024 in France, we can observe how demand data can be used in these decisions.
Content Valuation:
Using demand data, content valuation can be determined to know how much a show is worth to a platform, for instance, Parrot Analytics' content valuation system can reveal how much revenue a title contributes to a platform in a given region, thereby helping executives determine how much to spend on acquiring content.
Acquisition Decisions:
Demand data can aid in the acquisition process by helping executives access the value of a content library to a platform over time. The demand insights can identify the strategic assets of a streaming platform and assist in mapping local market whitespaces in terms of popular genres.
Programming Decisions:
Demand data can inform programming decisions by revealing the television shows and genres that resonates with a current audience. With the popularity of "The Walking Dead", executives can be encouraged to program more dramas in the same genre.
Distribution Decisions:
Demand data allows decision-makers to map ideal outlets where their content will receive maximum impact. It helps to reveal the number of people interested and where they are located, which enables the best places to distribute a show. For instance, executives can assess the international demand for 'The Walking Dead" through travelability. With the show being exceptional in this dimension, it means that it has strong international demand relative to its home market.
Marketing Decisions:
Demand data can help to create an effective marketing campaign ahead of the premiere of a show. By assessing the show's momentum (the pace of growth), executives can plan marketing strategies that would make the "The Walking Dead" the audience go-to show when they want a horror drama.
In conclusion, entertainment executives can leverage demand data to make informed decisions concerning content valuation, acquisition, programming, distribution, and pre-release marketing. In analyzing "The Walking Dead" for February 2024 in France, executives can gain insight into the international demand for shows, the popularity of certain genres, and the best distribution outlets.
The Walking Dead's travelability to France in the last 30 days is 39%, which means that the audience demand for The Walking Dead is 39% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 11:44 a.m. PST using global tv demand datasets from Parrot Analytics for The Walking Dead in France. We provide our partners with extensive media industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.