The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you might be interested in analysis that can help you make informed content or acquisition decisions. This is where demand data can be incredibly useful, and let's take a look at how it applies to a popular TV series like "American Horror Story" in the month of February 2024 in the United States.
The first thing to note is that "American Horror Story" has 27.7 times the audience demand of the average show in the United States over the last 30 days, which is outstanding. Only 2.7% of all TV shows have this level of demand. This tells us that the show is incredibly popular and has a dedicated fanbase.
Another useful aspect of demand data for content valuation is to examine how the show's demand has been trending over time. For "American Horror Story", we can see that its demand of 28.2 times the average over the last 90 days has been decreasing, with its demand dropping to 27.7 times the average over the past 30 days. Demand for any title will fluctuate as new shows come and go, but this relative stability in demand means that it could be considered a strategic asset for a streaming platform.
Demand data can also be useful for programming decisions. For example, we can see that the show moved up in its rank by 18 spots during February in the United States, reaching a peak rank of #67. Additionally, we can see that the demand for this show has increased by 8.6% during February, and that demand spiked in late February 2024 for the United States. Knowing that the show is experiencing a surge in interest or trending upwards, programmers could potentially adjust the show's placement in the schedule to maximize viewership.
Furthermore, the show ranks at the 99.7th percentile in the drama genre in February, meaning "American Horror Story" has higher demand than 99.7% of all drama titles in the United States. This information lets executives making content decisions know just how valuable and wanted their product is on the market.
Finally, demand data extends outside of the United States. Based on top 10 global markets, we can see that the show is incredibly popular worldwide, both relative to average demand in its market, but also globally, where it performs exceptionally well against other TV shows. Knowing a show to have exceptional travelability and reach, or to perform well in a particular market, can help in making informed distribution and acquisition decisions. In this case, we see that the United States is "American Horror Story"'s number one market globally.
In summary, the analysis of "American Horror Story" for the month of February 2024 in the United States showcases how demand data can be a crucial tool for entertainment executives. By examining audience demand, executives can make informed decisions for content valuation, programming decisions, content acquisition, distribution, and much more. Demand data can help answer a wide variety of questions, including content valuation, content optimization, franchise development, global expansion, and audience acquisition and retention.
This is American Horror Story's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well American Horror Story travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 4:35 a.m. PST using television demand content from Parrot Analytics for American Horror Story in the United States. We provide our partners with smart SVOD competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.