The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an OTT platform executive looking to make more informed content decisions that drive subscriber acquisition and retention? A TV production company executive seeking to create new shows with global appeal? Or perhaps a content distributor wanting to optimize distribution strategy to more markets? Look no further. By leveraging Parrot Analytics' demand data, you can gain a deeper understanding of audience tastes and preferences to make smarter decisions related to content acquisition, production, distribution, and marketing.
Let's look at "Good Omens" as an example. With 19.1 times the audience demand of the average show over the last 30 days in the United States, and a global audience demand that is outstanding, "Good Omens" has demonstrated its potential to be a valuable asset for any platform or network. By using Parrot Analytics' content valuation system, you can calculate the specific dollar value contribution of this title to any platform in any region. The measurement of audience demand in this way not only provides valuable insights on content valuation, but also helps in determining the ROI of a potential acquisition.
Another valuable use of demand data is determining how to best market a show ahead of its premiere. For instance, you can optimize your campaign strategy to ensure that it reaches the right audience at the right time, using Parrot's affinity analysis. In doing so, marketing spend can be more effectively targeted and allocated, ensuring the most efficient results.
Through demand data, you can also identify opportunities for spin-off potential, as well as assess the potential for merchandising and licensing deals. Similarly, assessing travelability can help to identify which content is most likely to perform well globally, and therefore, should be prioritized for distribution across many markets.
If you work in programming at a television network, Parrot Analytics can help identify which shows should be renewed or cancelled. "Good Omens" has demonstrated outstanding longevity in terms of audience demand over time, making it a potentially valuable content asset for many years to come. Additionally, Parrot Analytics can help identify which genres are most popular with audiences, and in specific regions, so that programming decisions can be made with precision.
Finally, for those in the content distribution and acquisition business, demand can be used to gain insights on which new titles to acquire or create. In this case, we can see that "Good Omens" has performed exceedingly well in the top ten global markets, with demand outperforming the average TV show in each of these markets. By examining such data, you can identify similar titles or genres that may be worth considering for acquisition, development, or co-production.
As you can see, measuring audience demand with Parrot Analytics demand data can offer valuable insights to inform programming, acquisition, and distribution decisions. By leveraging insights from audience behavior, you can reduce the risks and increase the chances of success in the already highly competitive media and entertainment landscape.
Good Omens's travelability to the United States in the last 30 days is 88%, which means that the audience demand for Good Omens is 88% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Good Omens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 4:43 a.m. PST using global tv demand datasets from Parrot Analytics for Good Omens in the United States. We provide our partners with deep SVOD competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.