The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you would surely want to make informed content decisions, which is where Parrot Analytics comes in. Parrot Analytics uses demand data to help you estimate the value of content and make more informed decisions. Let's use "Lucifer" as an example of how demand data can be utilized to make more informed content decisions.
Content Valuation: Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By understanding how demand for "Lucifer" is performing, you can determine the value of this show and make informed decisions regarding its future.
- How much is "Lucifer" worth? Demand data provides an economic valuation system for "Lucifer". Based on the demand data, the show currently has 31.8 times the audience demand of the average show in the United States, making it a valuable asset.
- What is the value of "Lucifer"? By examining the top 10 global markets where "Lucifer" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. This indicates that "Lucifer" has a high value for its on-screen story, acting, and other elements of production.
Acquisition Decisions: If you are making acquisition decisions, it is essential to take into account the demand for the show. The higher the demand, the more likely the acquisition will be worth the cost.
- How can demand data help in making acquisition decisions for "Lucifer"? The show achieved outstanding audience demand of 19.2x (which is almost 20 times) in the United States, its number one market globally. Ranked second is Russia where demand is outstanding. This information indicates that buying or acquiring "Lucifer" will be a wise decision in these markets.
Programming Decisions: Parrot Analytics' demand data is an excellent tool to inform programming decisions. By understanding how demand for "Lucifer" is performing, you can make programming decisions based on the audience's interest.
- How can demand data help in making programming decisions for "Lucifer"? Based on the show's increasing demand over the last 30 days compared to demand over the last 90 days, it is clear that "Lucifer" is performing well and maintaining its audience's interest. Decision makers can schedule the series in high demand timeslots or set up programming cycles that maximize audience engagement.
Distribution Decisions: If you are deciding how and where to distribute content, demand data can inform your decision by understanding where the audience demand is coming from.
- What platform(s) or region(s) is "Lucifer" most in-demand in? The United States is "Lucifer"'s number one market globally, but it has outstanding demand in a range of other countries as mentioned earlier. By understanding where the audience demand is coming from, creators can make strategic decisions about how to distribute the series.
Content Decision-making: Demand data can help with decisions around content selection and development, brand partnering, and talent selection.
- What other TV shows are audiences interested in, which are in the same category as "Lucifer"? Going through the list of other shows that fans of the series like, it’s clear that sci-fi, superhero, and crime/mystery drama are well-liked genres among these fans. These insights can help in programming decision making.
- What are the show's strengths that can help with advertiser partnerships and promotional activities? Based on the show's pulse, it has outstanding longevity, momentum, franchisability, and reach. Understanding this information can assist in creating promotional and advertising campaigns and partnering with brands that align with the show's performance metrics.
In conclusion, content executives can use Parrot Analytics' demand data to inform content valuation, acquisition decisions, programming decisions, distribution decisions, and content development. The success of "Lucifer" demonstrates the value of demand data in supporting informed decisions concerned with content analytics.
This is Lucifer's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Lucifer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Lucifer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lucifer, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Lucifer in the United States. We provide our partners with comprehensive TV industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.