Entertainment executives across the industry make content decisions every day and need to ensure they are making the best choices for their platform or network. Demand data can provide valuable insights to help make informed decisions that benefit a platform's performance or a show's success. Let's take a look at how demand data for "Apocalipse" in Brazil in October 2023 can be used to help executives make strategic decisions:
1. Content Valuation: "Apocalipse" is achieving outstanding audience demand levels in Brazil, with 10.3 times the audience demand of the average show over the last 30 days, indicating high popularity. Executives can use this demand data to assess the value of the title and determine how much it is worth in a particular region. It can inform marketing strategy and possible acquisition or distribution decisions.
2. Global Demand Insights: Demand data can provide insights into audience preferences on a global scale. Executives can determine the geographical regions and markets where a show is in-demand and respond accordingly. By examining other countries besides Brazil where "Apocalipse" has demand, executives can identify potential new markets for distribution and create strategies that benefit their platform or network.
3. Programming Decisions: Analysis of the genre percentile of "Apocalipse" shows that it has higher demand than 99.4% of all romance titles in Brazil, making it a strong contender to be part of a programming lineup that focuses on the romance genre. Based on this data, executives can create programming schedules that better fit the preferences of the audience.
4. Performance Evaluation: Executives can use demand data to evaluate the performance of a show, such as its peak and average demand, its momentum, longevity, travelability, franchisability, and reach. For "Apocalipse," executives can use this data to identify areas of improvement or opportunity, such as improving its travelability or leveraging its momentum to greenlight a franchise or spinoff.
5. Marketing Campaign Optimization: Demand data can be used to optimize the marketing campaign of a show before its premiere. Executives can use this data to determine the most effective marketing channels, messaging, and timing to reach the target audience. They can also identify fans of "Apocalipse" and associate them with other appropriate titles to help cross-promote.
Demand data provides executives with valuable insights into the popularity and performance of a show, which can drive informed industry decisions. By utilizing demand data alongside other industry metrics such as production costs, executives can better understand the true value of a production, evaluate its long-term profitability, and make strategic decisions that benefit their platform or network.
