As an entertainment executive working in a TV production company or studio, Ben 10's demand data can be used in programming decisions to evaluate the show's performance in Brazil during December 2023. In terms of content valuation, demand data can help to determine how much a specific title contributes to a platform, using global content demand. With 3.0 times the audience demand of the average show in Brazil over the last 30 days, Ben 10 has good demand. Only 8.6% of all TV shows achieve this level of demand. Also, the show moved up in its rank by 571 spots during December 2023, indicating an increase in popularity.
Demand data can also help to evaluate the show's performance compared to similar titles. For instance, other shows that fans of "Ben 10" also like are "Young Sheldon", "Ben 10 (2016)", "Powerless", "Henry Danger", "Brooklyn Nine-Nine", "Bob's Burgers", "Downton Abbey", "Mischievous Kiss: Love In Tokyo (イタズラなKiss～Love In Tokyo)" and "Ben 10: Alien Force." This data can inform programming decisions of selecting similar shows for the network to be more competitive.
Additionally, executives in an OTT platform or SVOD platform can benefit from Ben 10's global demand data. By examining the top 10 global markets for Ben 10 over the last 30 days, executives can evaluate the show's performance in different markets. The United States is the show's best market globally, achieving outstanding audience demand of 3.0x. Ranked second is Brazil, where demand is good. Information on demand in Sri Lanka, Sweden, Peru, Venezuela, Mexico, Nigeria, and Paraguay can guide executives in programming decisions, such as acquiring or distributing similar content across these markets.
Furthermore, Ben 10's travelability shows good international demand relative to its home market. Demand for the show in Brazil is 34% of the demand in its country of origin, the United States. This information is valuable when making acquisition decisions on content with good travelability to increase the platform's international audience reach.
Demand data from Parrot Analytics can also help executives to optimize the release strategy and pricing of the show. Timing the release of new content to coincide with the show's increased popularity can lead to higher demand and engagement. The data can also assist in selecting the best pricing model for the show, depending on its demand level in each market.
Additionally, the data can help executives to identify under-monetized titles and opportunities for content distribution, such as finding new market segments for content distribution. It can guide the planning of pre-release marketing campaigns to optimize the promotion of the show ahead of the premiere to build momentum and acquire new subscribers.
In conclusion, demand data from Parrot Analytics can help executives make more informed decisions related to content valuation, acquisitions, distributions, programming, and production. With such data, they can evaluate the performance of a show like Ben 10 in different markets, understand its popularity compared to similar titles, optimize its release strategy, and find new opportunities for content distribution.
