Parrot Analytics' demand data can provide TV executives with valuable insights to enhance their decision-making, and here, we will explore how demand data can be used to help make more informed decisions around content acquisition, programming, and distribution decisions using the example of "Bia" for the month of January 2024 in Brazil.
Content Valuation: By analyzing the demand data for "Bia," we can determine how much a platform would pay for the streaming rights of the show, what return on investment it would provide, and its ability to drive subscriptions and mitigate churn. We can estimate its baseline value and the impact of securing exclusivity. The platform can also assess the value of the series as a strategic asset by analyzing its ability to attract and retain subscribers.
Programming and Distribution Decisions: Demand data can help TV executives decide factors such as the release strategy and pricing for a title. By understanding the show's momentum (pace of audience growth), a TV executive can create effective marketing and branding campaigns, which is critical in the crowded and competitive market. By using the show as a benchmark against other titles available on the market, the executive can gauge what audiences like and use this information when making supply and demand decisions for future content. The time-series demand graph, trending up and spiking in mid-January, indicates that the executive should keep the show in the family genre.
Audience Analysis: By examining the top 10 global markets where "Bia" shows demand, TV executives can get a clearer picture of how audiences are interacting with the show globally. Knowing this information can help them create more focused campaigns and improve the show's overall performance. For example, the executives can increase advertising and marketing in France, where the demand is the highest. It is essential to monitor the audience demographics and their preferences, which are critical in determining the types of shows they create, acquire, and distribute.
International Expansion: International expansion is vital for the growth of a platform in the long-term. By analyzing the travelability of Bia, executives can decide which countries or markets to expand the show to based on demand data. The performance of the show in France and Mexico is good, indicating that the executives may need to prioritize these two markets in their global expansion strategies. The executives should monitor the international demand for the show over time to determine the show's longevity in various global markets.
Content Acquisition: By analyzing the shows that the fans of "Bia" also enjoy, TV executives can acquire content that is complimentary to the show and thus keep their audience entertained. Moreover, TV executives can use demand data to find shows that exhibit the opportunity to acquire and produce, increasing the chances of producing popular content that brings in more viewership.
In conclusion, demand data is an essential tool for TV executives who seek to stay ahead of the curve and make informed decisions about content acquisition, programming, and distribution. Not only does it help executive value the content accurately, but it also provides insight into the preferences of the audience, their tastes, and the most in-demand genres in different local markets. Moreover, demand data can uncover under-monetized titles and new opportunity markets for content distribution, among many other insights. The executives can leverage the insights mined from the demand data for "Bia" in their decision-making, creating a successful and sustainable business.
