As an entertainment executive, you can use demand data to make informed decisions about content acquisition, distribution and programming. The example of "Billy The Kid" in Brazil for December 2023 is a great case in point.
Firstly, using demand data, you can evaluate the value of a series or library in a specific market or globally. In the case of "Billy The Kid", it has demand that is 6.7 times higher than the market average in Brazil, indicating it has significant value in this market. It is also important to note that the show's demand in Brazil has been increasing recently. This kind of data can help you make more informed content valuation decisions, as you can easily understand how much a series is worth in a specific market or worldwide.
You can also use demand data to assess the popularity of a show in a specific genre or to benchmark a show against others available in the market. For example, "Billy The Kid" ranked in the 99.0th percentile in the romance genre in Brazil. Additionally, the show's audience tastes cluster around shows like "Frasier (2023)", "The Winter King", and "For All Mankind". This kind of data can be useful in helping you determine what direction you want to take in future content development or to find untapped opportunities in the market.
Demand data can also inform your acquisition decisions by helping you acquires shows that would please your current audience or attract new audiences to your platform. In the case of "Billy The Kid", audience demand has been increasing in Brazil by 4.2% in December, suggesting the show is an acquisition-driving title for the market. Furthermore, "Billy The Kid" has performed outstandingly in the United States and Australia, two of its strongest markets globally. This data tells us that "Billy The Kid" has the potential to attract new audiences if acquired in these markets.
Understanding your audience's preferences is vital to making informed programming decisions. With "Billy The Kid", we can see that there was a spike in demand in mid-December. This kind of information can be used to optimize show release schedules and find the best time to market a show, even in a saturated market.
Lastly, demand data helps to reveal new opportunities for distribution. "Billy The Kid" has outstanding demand in Canada, Netherlands, United Kingdom, Russia, Brazil, Sweden, and Germany. With this data, you can learn more about your audience's preferences and preferences for distribution platforms and make informed decisions when distributing content to these markets.
In conclusion, demand data is a powerful tool in making informed decisions in content acquisition, distribution, and programming. It gives entertainment executives the ability to evaluate the value of content and audience preferences, inform acquisition decisions, optimize programming decisions, and reveal new opportunities for distribution. "Billy The Kid" is an excellent example of how entertainment executives can leverage demand data to make more informed decisions about content valuation, acquisition, distribution, and programming.
