As an entertainment executive, using demand data analytics can help you make better strategic decisions when acquiring, producing, distributing, or programming content. The data insights will assist you in making informed decisions that will increase audience engagement and retention.
Firstly, by analyzing the demand data for "Boardwalk Empire" in Brazil, you can determine the show's value to your platform. With 3.3 times the audience demand of the average show in Brazil over the last 30 days, "Boardwalk Empire" is in high demand in this market. By using Parrot Analytics' content valuation system, you can ascertain the show's ROI, the amount to spend on acquiring it and assess its ability to drive subscriptions and mitigate churn.
Secondly, demand data enables global IP valuation. By examining the data, you can determine the show's international demand, helping you assess its overall value to your platform worldwide. Moreover, demand data can inform the decision-making process on the release strategy and pricing. You'll also find out the most popular genres and how those genres resonate with the target audience.
Thirdly, demand data can help with subscriber acquisition and retention. Executives can identify content that can help them grow an audience and titles that will keep the current audience entertained. In line with this, you'll learn which titles spike in demand when a distribution market's strategy is implemented. This information is useful when acquiring or producing content.
Finally, demand data insights from audience viewing patterns can inform linear programming and promotion decisions, allow for strategic testing of programming choices, test variables for targeted distribution. Moreover, demand data can inform which content to promote or produce a spin-off or franchise.
To sum up, Parrot Analytics' demand data insights assist executives; in determining what content to acquire, produce, or program. By using the data, executives will learn which titles become huge hits, trending, and those that falter or should be halted. Schlumberger's content valuation system and Parrot Pulse are great tools that help understand the demand data insights and help executives make strategic decisions.
