As an entertainment executive, demand data can be used to make informed decision making in various fields, such as content acquisition, distribution, and programming. Parrot Analytics content valuation is based on demand data, and it provides a comprehensive evaluation of any title or library's economic value. Let's take a closer look at how demand data can be used in a specific example, using the American television program, "Caso Cerrado," in Brazil for January 2024.
According to the demand data regarding "Caso Cerrado," it has 3.8 times more audience demand than the average show in Brazil over the last 30 days. This information can be used to evaluate the show's content valuation, revealing its worth to any platform based on its demand. The high demand for the show suggests that it is potentially a strategic asset for streaming platforms, enabling the executives to plan its distribution and monetization.
Furthermore, the data suggests that the show has been increasing in popularity recently, as its demand has spiked in late January 2024. This information can be used to optimize release strategies and pricing of the show to ensure maximum engagement and revenue. The show also moved up in rank by 166 spots during January, indicating a positive engagement trend, which can be leveraged to grow the audience.
Moreover, "Caso Cerrado" is at the 98.8th percentile in the reality genre, indicating that it has a higher demand than 98.8% of all reality titles in Brazil. Entertainment executives can use this data to compare its popularity to the competition, which can inform programming strategy. The show's fans also like other shows, which can be used to identify similarities and potential opportunities for programming or acquisition decisions.
Finally, examining the top 10 global markets where "Caso Cerrado" is most in-demand can provide valuable insights into the show's performance and target audience demographic. Based on the demand data, entertainment executives can identify the markets where the show is most popular, enabling them to refine distribution decisions and make informed investment decisions to expand the show's global reach.
In summary, using Parrot Analytics demand data can enable entertainment executives to make informed decisions about content acquisition, distribution, and programming. They can use this data to evaluate the content's valuation, optimize release strategies and pricing, compare its performance to competition, target the audience demographic, and identify new opportunities for investment.
