As an entertainment executive, you are often faced with tough decisions concerning content valuation, acquisition, distribution, and programming. This is where Parrot Analytics demand data comes into play. By analyzing audience demand for a particular TV series, you can make more informed decisions that could impact the success of your business.
Let's take a look at "Casseta & Planeta, Urgente!" for the month of December 2023 in Brazil. By using demand data provided by Parrot Analytics, we can derive a wealth of insights into the performance of this TV series, which could inform strategic decisions.
Content Valuation: Using demand data, we can determine the worth of a TV series such as "Casseta & Planeta, Urgente!". For instance, the 3.0 times demand for the show in Brazil is good, but demand has been decreasing recently. This information can help content distributors to determine the dollar value contribution of the title to any platform.
Acquisition: Understanding audience demand for a TV series is crucial when making acquisition decisions. Parrot Analytics can answer questions such as what type(s) of content exhibit opportunities to acquire or produce? For "Casseta & Planeta, Urgente!", we can see that the TV series achieved a peak rank of #707 in Brazil and has high demand in the variety genre. This information could inform acquisition decisions for a variety-focused content distributor looking to acquire content with high demand.
Distribution: Knowing where a TV series has high demand globally is ideal for making distribution decisions. For example, "Casseta & Planeta, Urgente!" has good audience demand in Brazil and okay demand in other countries, such as Portugal, France, Italy, and the United States. This information can help a linear network or pay TV network to determine the best distribution strategy for the TV series.
Programming: Developers need to determine the best programming strategy for every TV series to ensure maximum engagement, retention, and reach. The demand data for "Casseta & Planeta, Urgente!" shows that demand spiked in mid-December 2023 in Brazil. This data can enable the programming team to create more content to tap into the temporary peak in demand.
In conclusion, Parrot Analytics demand data provides entertainment executives with actionable insights for content valuation, acquisition, distribution, and programming decisions. By leveraging the demand data, executives can make data-driven decisions that are more likely to be successful and help to grow their businesses.
