As an entertainment executive, you are always looking for ways to make more informed decisions on content, acquisition, distribution, and programming. This is where demand data comes in. With demand data, you can evaluate a show's popularity and determine its value to your platform. Let's take the example of "Castle Rock," a psychological-horror series set in the Stephen King multiverse.
Firstly, demand data can be used to assess how popular and valuable "Castle Rock" is in Brazil. Over the last 30 days, "Castle Rock" has 2.7 times the audience demand of the average show in Brazil. With only 8.6% of all TV shows having this level of demand, we can deduce that "Castle Rock" has a good following in Brazil. Further, the show's peak rank of #598 in Brazil, up by 534 spots in December, and ranking at the 95.4th percentile in the drama genre in Brazil also indicate that the show is doing well.
Demand data can also help an entertainment executive assess the demographic that the show resonates with the most. For instance, any executive can gain insight into the sort of people interested in "Castle Rock" by analyzing shows that people who like "Castle Rock" also watch. In the case of "Castle Rock," shows like "Lucifer," "The Handmaid's Tale," and "The Americans" indicates that the show has a horror and thriller fan base.
By assessing "Castle Rock"'s Parrot Pulse, an independent measure of global performance across six dimensions, which include worldwide audience demand, travelability, longevity, momentum, franchisability, and reach, it is evident that the show has good demand. However, in Brazil, "Castle Rock" demand is 53% of the demand in its country of origin, the United States. This insight into how the show is received in a specific country can be used to adjust acquisition or distribution strategy.
Finally, demand data can be used to shed light on how "Castle Rock" has been performing over time. By comparing the show's performance over the last 30 days to that of a year, the executive can deduce the show's popularity is on the rise. The show's average demand on a rolling year was 1.9 times the average title, whereas in the last 30 days, demand was 2.7 times the title average.
In conclusion, by analyzing key demand data like audience trends, what other shows viewers also watch, and world market penetration, entertainment executives can make informed content, distribution, programming, and acquisition decisions for their platform. Using insights mined from "Castle Rock" in Brazil, we can see that this show drives good demand and that its popularity is on the rise.
