Demand data provides valuable insights to aid decision-making in the entertainment industry. For instance, the analysis of "Chiquititas (BR)" in January 2024 in Brazil can be used by executives to make informed content acquisition, distribution, and programming decisions. Here's how:
- Content valuation: By using demand data, executives can determine the value of "Chiquititas (BR)" as a TV series in its home market and other global markets. The show has been consistently in high demand in Brazil of up to 4.1 times the average over the last 30 days. This information can help executives determine how much to spend on acquiring the series or investing further in the existing episodes.
- Programming decisions: "Chiquititas (BR)" is in the family genre and ranks at the 97.5th percentile in January in Brazil, meaning it has higher demand than 97.5% of all family titles in Brazil. Therefore, executives who want to program shows in the family genre in Brazil might want to consider adding "Chiquititas (BR)" to their offerings as it appears to have a dedicated audience in this market.
- Travelability: Although "Chiquititas (BR)" has been well-received in Brazil, its travelability is poor, which means international audiences are not showing as much demand for it as the domestic audience.
- Longevity: "Chiquititas (BR)" has maintained good audience demand over a sustained period, both on a rolling year basis and in the last 30 days. The show has been consistent in maintaining its demand, which is a positive indication that it can continue to maintain its viewership.
- Acquiring or producing content: Executives can also use demand data to determine which types of content exhibit an opportunity to acquire or produce. For instance, by considering the top 10 global markets where "Chiquititas (BR)" is currently most in-demand, such as Brazil, executives can estimate the demand for similar family content in those markets.
Therefore, leveraging Parrot Analytics' demand data, executives can make informed decisions ranging from content acquisitions, programming, and investment decisions to international distribution strategies. These insights can aid decisions on how much to invest in existing content or new content productions, where to distribute the content, and how to optimize the marketing campaign before and after the premiere.
