As an executive in the media and entertainment industry, what if you had access to real-time audience demand data that would help you make more informed acquisition and distribution decisions? What if you could precisely quantify the value of content, understand how well it is performing across different markets, how it is being consumed, and how it is driving revenue?
Welcome to Parrot Analytics – the world's leading data scientist company that specializes in measuring cross-platform global demand for television content. We provide a wide range of strategic insights into content performance, target audience preferences, competitive benchmarking, territory management, and content strategy. Our data-backed insights enable entertainment executives to optimize content investments, and drive audience acquisition, engagement, and retention.
For instance, let us consider the example of "Cidade Invisível," a Brazilian supernatural crime drama series. Our demand analysis of the show reveals that in January 2024, its audience demand was good, with 5.8 times greater demand than the average show in Brazil. Additionally, we found that the show peaked at 50 spots, moving up in rank in January 2024, relative to its previous rankings. Furthermore, the show's audience demand in the crime genre was 97.9th percentile, which demonstrates a significant demand for this genre in the Brazilian market.
Our Parrot Pulse metric provides valuable insight into the show's global performance and indicates that "Cidade Invisível" has a good worldwide audience demand, with decent momentum. However, its travelability and reach are poor, indicating an opportunity for growth. Also, franchisability is poor, which means that spin-off potential is limited. In contrast, the show's longevity, which measures how well audience demand is sustained over time, is poor, demonstrating a need for fresh, engaging content to keep the viewer's attention.
Our analysis reveals some actionable insights that producers and broadcasters can leverage. Specifically, travelability metrics can be improved by understanding the show's unique appeal in each targeted market and tailoring the distribution strategy to fit individual market demand, while reach metrics will be improved by creating content that appeals to a broader audience.
Moreover, comparing the performance of "Cidade Invisível" over the last year against the last 30 days provides additional insights. The show's popularity has decreased in the last 30 days, with the audience demand being lower than the yearly average. Accordingly, the broadcaster should aim to improve the show's momentum by developing fresh promotional strategies.
In conclusion, audience demand data analytical tools, such as those provided by Parrot Analytics, provide a wealth of information to entertainment executives looking to make informed decisions about acquiring and distributing content. Valuable competitive insights, content valuation, and crucial market intelligence enable producers and broadcasters to make strategic investments in entertainment. Parrot Analytics provides unmatched access to cross-platform global audience habits to help executives optimize service offering channels and the value of their content.
