As an entertainment executive, there are numerous decisions that must be made in order to ensure the success of a show or platform. Demand data can be extremely helpful in making these decisions, as it offers insight into what viewers are really interested in. By analyzing the demand data for "Code Geass" in Brazil for February 2024, we can see how this data can be used to make informed content, distribution, and acquisition decisions.
One of the most crucial uses of demand data is in content valuation. By understanding the demand for a particular show or title, executives can determine the value of that content to their platform or network. In the case of "Code Geass," we can see that it has demand that is 3.3 times higher than the average show, which is a good indicator of its value. Understanding this kind of value can help executives make acquisition decisions, programming decisions, and more.
Another way that demand data can be used is to inform decisions around marketing and release strategies. For example, executives can use demand data to identify the best release strategy and price for a particular show. For "Code Geass," we can see that demand spiked in late February 2024, which indicates that a particular marketing campaign or event was successful in driving up interest.
In addition to informing content and marketing decisions, demand data can also be helpful in identifying potential new markets for a particular show or category. By looking at what other shows fans of "Code Geass" are interested in, executives can identify new genres or themes that may be worth exploring. Furthermore, by examining the top 10 global markets where "Code Geass" is most in-demand over the last 30 days, executives can identify areas where a show is underperforming and may need additional attention.
Overall, demand data plays a critical role in helping entertainment executives make informed decisions around content, distribution, and acquisition. In the case of "Code Geass," we can see that it has strong demand in Brazil, with a good overall ranking within the drama genre. By using this data, executives can better understand the value of this show to their platform or network, as well as make more informed decisions around marketing and release strategies, franchise potential, and more.
