As a TV executive, understanding audience demand is fundamental for making informed content, acquisition, distribution, and programming decisions. Demand data can be used to provide insights into what content is popular in a particular region, how content is performing over time, what genres are resonating most with the audience, and more.
In the case of "Da Cor Do Pecado," demand data reveals valuable insights into the show's popularity in Brazil in January 2024. The show has 2.9 times the audience demand of the average show in Brazil over the last 30 days, and demand has been increasing recently. Its peak rank is #610 in Brazil, which is a 50 spot increase from the previous month. The show also ranks at the 97.0th percentile in the romance genre, indicating higher demand than 97.0% of all romance titles in Brazil.
Understanding demand data also means looking beyond a show's home market. The Parrot Pulse for "Da Cor Do Pecado" provides an independent measure of its global performance across six dimensions. Travelability, which quantifies a show's international demand relative to its home market, is poor. But, audience demand is okay, longevity is okay, momentum is poor, franchisability is poor, and reach (the number of people expressing demand for a show) is poor.
Assessing the show's performance on a rolling year basis versus the last 30 days, reveals further insights. Although its peak demand over the year was 4.7 times the average, it peaked at 4.9 times the average in the last 30 days, indicating increased popularity. The show's average demand on a rolling year basis was 2.4 times the average title, compared to 2.9 times the title average for the last 30 days, indicating increased popularity in Brazil.
Finally, by examining the top 10 global markets where "Da Cor Do Pecado" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. This information can aid content, acquisition, and distribution decisions in these markets.
Overall, understanding demand data can significantly help TV executives make decisions such as content valuation, budget allocation, marketing, distribution, and programming strategies to optimize audience engagement and revenue. Using an economic valuation system that's powered by global content demand and supply, content valuation can be applied to an individual series or an entire library so TV executives can start unbundling the value of content on any streaming service.
