Demand data is crucial for making informed content, acquisition, distribution, or programming decisions in the entertainment industry. Looking at the example of the anime show "Demon Slayer: Kimetsu No Yaiba," it becomes clear how demand data can be leveraged to gain insights into audience preferences and viewing trends.
The outstanding level of demand for "Demon Slayer: Kimetsu No Yaiba" in Brazil indicates that this show is highly valued by the audience. Its demand has been increasing recently, which means it is gaining momentum, and it is ranked at the 99.7th percentile in the thriller genre. Understanding the demand of a show in relation to its genre and popularity can help TV executives make content valuation decisions.
Parrot Analytics' Pulse measures a show's global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. For "Demon Slayer: Kimetsu No Yaiba," all dimensions except reach are outstanding, indicating its strong potential for worldwide success.
Benchmarking "Demon Slayer: Kimetsu No Yaiba" against other similar shows preferred by its audience in Brazil, such as "The Rising Of The Shield Hero" and "Jujutsu Kaisen," can give TV executives ideas for acquiring or producing similar content to cater to their audience's preferences.
Demand data can also inform optimal release strategies and pricing. For instance, understanding whether a show has higher demand in a particular market, such as Brazil in this example, can inform pricing and marketing decisions and influence how content is licensed and distributed.
Finally, understanding audience demand can help with subscriber acquisition or retention. TV executives can make decisions on which titles to acquire or produce based on whether they are highly demanded by their audience to help grow their audience or keep existing subscribers happy, respectively.
Overall, utilizing demand data for content valuation can help TV executives make more informed content, acquisition, distribution, or programming decisions that align with audience preferences and drive success in the competitive entertainment industry.
