As a TV executive, the demand data presented for “Domina” in Brazil can help inform content acquisition, programming, and distribution decision-making. Demand data can provide insight into how well a particular show is performing and how it compares to others in the market. In this case, “Domina” has 4.5 times the audience demand of the average show in Brazil, indicating a good level of demand. Moreover, the show ranks in the 98.5th percentile in the history genre, meaning it has higher demand than 98.5% of all history titles in Brazil. Comparing its performance over the last 30 days to its performance over the previous 90 days, it reveals that demand for the show has been steadily increasing.
TV executives can gauge how well the show is resonating with a global audience with the Parrot Pulse, which measures audience demand across six dimensions. “Domina” performs well with respect to worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. Additionally, the data on other shows that fans of “Domina” also like can help executives determine potential programming ideas that may attract similar audiences.
Moreover, executives can use demand data to make distribution decisions. For example, executives can target countries where the demand for “Domina” is high, such as China, the UK, Canada, Brazil, Romania, Czechia, Australia, Bulgaria, and Spain to expand the show's reach. Additionally, by comparing its performance over a 1-year rolling basis to its performance in the last 30 days, executives can determine how well the show is doing over time and identify any trends in popularity.
Content valuation is power by demand data, executives can use it to value a series or library and reveal the dollar value contribution of any title. Parrot Analytics content valuation system shows how much a specific title will bring for any given platform and its ability to drive subscriptions and mitigate churn. By using demand data for series and libraries, executives can make informed decisions about how much to spend on content acquisition and which titles to prioritize for exclusive distribution.
