As an entertainment executive, using demand data from Parrot Analytics can help you make more informed content, acquisition, and programming decisions. With the example of "El Corazón Nunca Se Equivoca", we can explore the various insights that can be gathered from demand data analytics.
One key insight we can derive from demand data is content valuation, which can help us determine the worth of a TV series. For example, we can use demand data to answer questions such as "How much is my show worth in a specific market?" and "How much of my show's value is being driven by demand for its stars?" We can also analyze the value of a content library to a platform over time, assess the value of exclusivity, and estimate cannibalization of audiences if a title is available on multiple services.
We can also use demand data to optimize release strategies and pricing. For instance, we can analyze a show's demand data to determine the best release strategy for a particular market and to understand how to allocate funds to maximize future content investments.
Demand data can help with subscriber acquisition and retention as well. By examining which titles are driving demand, we can identify which titles are most effective in attracting new subscribers and retaining existing ones. We can also use demand data for competitive benchmarking, comparing our content against other titles available on the market, and to inform pre-release marketing campaigns.
Demand data can even inform scalable concept testing and help TV executives understand the global appeal of a particular show. For example, we can determine the most popular genres in a local market by examining demand data or identify what content is most popular on a global scale.
With the example of "El Corazón Nunca Se Equivoca," we can see that the show has outstanding audience demand in multiple markets around the world, including Brazil and Mexico. We also see how demand for the show has been increasing recently, with peak demand exceeding the average show by 15.0 times over the last 30 days.
In conclusion, using demand data analytics, entertainment executives can make more informed decisions about content valuation, acquisition, and programming, optimize release strategies and pricing, and better understand the global appeal of their shows.
