As an entertainment executive, you are faced with the challenge of making content decisions that will resonate with your audiences and drive revenue for your platform or network. However, with so much competition in the market, it can be difficult to determine which shows will perform well and which will not. This is where demand data comes in. By analyzing audience engagement with a show, using demand data, executives can make more informed content, acquisition, distribution, and programming decisions.
One way demand data can help executives is in content valuation. Using tools such as Parrot Analytics' Content Valuation system, executives can determine how much a show is worth to their platform and quantify its platform-specific marginal revenue contribution. For example, "From" has 12.0 times the audience demand of the average show in Brazil over the last 30 days, indicating high value. This show’s demand trend also reveals its increasing popularity, and executives can use this data to estimate its potential revenue contribution.
Another way demand data can help executives is in scaling concept testing. For instance, executives can use this data to determine which elements of an existing show are most liked by fans, allowing them to optimize upcoming productions for success.
Demand data can also aid in subscriber acquisition and retention decisions. Using demand data, executives can determine which titles will appeal to their current audience and acquire new subscribers to their platform. For example, executives can use the data for "From" to assess its ability to retain an audience. Furthermore, executives can identify a show's peak demand and plan marketing campaigns to build excitement around a particular show.
Finally, demand data can inform decisions related to competitive benchmarking. Looking at the performance of "From" in Brazil offers an indication of how it compares to the average TV show in the country on its genre-specific demand. This helps executives to assess the relative performance of shows across different markets.
In conclusion, demand data gives executives valuable insights into the audience's preferences and demand for a show, which can help them make more informed content, acquisition, distribution, and programming decisions. "From" provides an excellent example of the type of insights executives can derive using demand data tools like Parrot Analytics. By combining data on demand with other metrics, executives can make better decisions to acquire and promote a title, by identifying and responding to audiences' needs in real time, which can lead to increased revenue and growth.
