As a TV executive, assessing the performance of a TV series is a key aspect of decision-making, and using demand data can provide invaluable insights. The analysis of "Gangs Of London" over the last 30 days in Brazil demonstrates how demand data can inform content acquisition and distribution.
Firstly, demand data can help with content valuation. In Brazil, the demand for "Gangs Of London" is outstanding, with 9.1 times the audience demand of the average show. This indicates that this TV series is highly valuable and can potentially generate significant revenue. Using Parrot Analytics' content valuation system, it is possible to calculate the dollar value contribution of this show to a specific platform.
In addition to content valuation, demand data can assist with content acquisition and programming decisions. The analysis highlights that the demand for "Gangs Of London" has been decreasing recently. Although the demand for the show is still outstanding, it is essential to monitor the trend of demand over time to avoid acquiring content that has declining popularity. Moreover, by identifying the other shows that audiences who like "Gangs Of London" also enjoy, TV executives can determine which titles are most complementary to their offering and acquire them to retain existing subscribers and attract new audiences.
Demand data can also inform distribution decisions. Looking at the top 10 global markets where "Gangs Of London" is most in-demand, it is clear this title is generating outstanding demand worldwide. By analyzing travelability, TV executives can assess the international potential for this title. In this case, the data shows that "Gangs Of London" has good travelability, generating 83% of the demand in Brazil's home market of the United Kingdom. This indicates potential for further global distribution of the show.
Finally, demand data can also support programming decisions, as seasonality and timing can affect the popularity of a show. In this case, demand spiked in late January 2024 for Brazil, which could indicate a seasonal peak, and TV executives might need to adjust their programming strategy accordingly.
In conclusion, demand data provides essential insights that assist TV executives to make informed content acquisition, programming, distribution, and content valuation decisions. The analysis of "Gangs Of London" demonstrates how demand data can help identify the value of a TV series, assess trends over time, identify complementary titles, evaluate international potential, and understand seasonal audience trends. Through using demand data, TV executives can optimize their strategies, maximize revenue, and enhance the audience experience.
