As an executive working in the entertainment industry, it is vital to make informed decisions, especially when it comes to content selection, acquisition, programming, and distribution. Demand data can play a crucial role in providing these insights by quantifying the level of audience interest in a particular show.
Let us consider the example of the TV series "Ghost Whisperer" in Brazil during February 2024. The show achieves 4.0 times the audience demand of the average show in Brazil over the last 30 days. This implies that it is in high demand, and only 8.6% of all TV shows have this level of demand. However, compared to its demand of 4.7 times the average over the last 90 days, demand for this show has been decreasing recently. This information can help executives assess the trend of the show's popularity and make more informed acquisition decisions.
Additionally, executives can analyze the peak rank of the show, which is #614 in Brazil. It dropped in rank by 165 spots during February in Brazil. Knowing how the show performed in the past can help executives estimate how well the show will perform in the future, making strategic decisions based on its historical rankings.
Furthermore, demand data provides insights into how well a show is doing compared to other titles in the same genre. Ghost Whisperer ranks at the 97.0th percentile in the drama genre in February, indicating that it has higher demand than 97.0% of all drama titles in Brazil. Executives can use this information to understand what genre works best in Brazil, making informed programming decisions based on the audience's preferences.
Another crucial aspect of demand data is the ability to understand a show's audience. Executives can use this information to understand what other shows fans of Ghost Whisperer like to watch, such as "Mountain Monsters," "House," or "Brooklyn Nine-Nine." This knowledge helps in making informed acquisition decisions and programming block scheduling.
Additionally, evaluating the demand trends over time can provide valuable insights into the show's longevity. For instance, Ghost Whisperer has outstanding demand longevity, which implies that audience demand for the show is maintained over time. This information is useful in assessing how well an executive can monetize the show over the long term.
Demand data can also aid in understanding the global appeal of a show. Ghost Whisperer's travelability, which quantifies a show's international demand relative to its home market, is good. For instance, in Brazil, the show's demand is 68% of its demand in the United States. Understanding the global appeal of a show can help executives assess whether to license the show in specific markets or whether it would be better to create localized content to cater to different markets.
Finally, executives can use demand data in making competitive benchmarking decisions. Ghost Whisperer performed well in the top 10 global markets where it was most in-demand in the last 30 days, with above-average audience demand observed in all of them. By comparing the show's performance with other shows in the same genre in each of these markets, executives can make more informed decisions about which TV series will work well in particular regions.
In conclusion, content valuation based on demand data can provide valuable insights to entertainment executives. Understanding audience demand for shows can help inform executives about content selection, acquisition, programming, and distribution strategies, allowing them to make more informed decisions.
