As an entertainment executive, using demand data such as audience demand for TV shows can guide you to make informed decisions on content acquisition, distribution, programming, and content valuation. In this example, we will analyze the performance of "Globo Rural" for the month of January 2024 in Brazil.
Content Valuation: You can use demand data to evaluate content value by answering questions such as how much is my show worth? "Globo Rural" has audience demand 4.0 times higher than the average TV show in Brazil, which makes it a valuable content for the platform to retain audiences. You can use Parrot Analytics' economic content valuation system powered by global content demand and supply to determine how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn.
Acquisition and Distribution Decisions: You can use demand data to discover which types of content exhibit opportunities for acquisition or production. For instance, in this example, "Globo Rural" has good audience demand which makes it an excellent opportunity for acquisition or distribution. As a content distributor, you can use demand data to find new opportunity markets for content distribution and determine the value of exclusivity. Additionally, you can use demand to assess the best release strategy and pricing for your content.
Programming Decisions: When making programming decisions, examining audience demand can help you uncover under-monetized titles, identify shows that are part of cultural zeitgeist, and map out local white spaces. Using the demand data for "Globo Rural" shows that the show's demand increased by 6.2% in January 2024, and it ranks 95.2% in the news genre during that month, indicating that it is trendy among news programs in Brazil.
Using global demand data, you can also determine the best talent to partner with, the best brand to promote and expand your audience reach, and the TV shows that will aid in subscriber acquisition or retention.
Overall, using demand data can help you optimize your business strategy and make data-driven decisions. The Parrot Analytics content valuation system and Parrot Pulse can provide you with an independent measure of a show's performance across different dimensions such as travelability, longevity, momentum, franchisability, and reach. By analyzing the top 10 global markets where "Globo Rural" is most in-demand over the last 30 days, we discovered that the show is performing well above average in those markets and is particularly trendy in Brazil, indicating that it is a valuable content for any TV executive in that region.
