For entertainment executives at various organizations, Parrot Analytics' demand data can play a crucial role in decision-making processes related to content, acquisition, distribution, and programming. For instance, let's consider the example of "Gossip Girl (2021)" in Brazil during December 2023, and how the demand data for the series can help make more informed decisions in this context.
Firstly, demand data enables content valuation, which can help executives determine how much a particular title or library is worth to their platform over time. The Parrot Analytics content valuation system, which is powered by global demand data, reveals the dollar value contribution of any title in any region. Due to its high demand, "Gossip Girl (2021)" at 3.0 times the average show in Brazil over the last 30 days and with increased popularity compared to its average demand over a rolling year, can be seen as a valuable content asset for platforms or networks targeting young adult audiences in Brazil.
Demand data also informs scalable concept testing. By analyzing the data on Gossip Girl's most popular episodes, characters, or elements of existing content, executives can better understand what is driving demand for their content and can optimize upcoming productions accordingly, such as incorporating local or regional elements that would increase its global appeal.
Additionally, demand data can help executives with better decision making concerning supply and demand. By assessing the demand for a specific genre or type of content, the platform can decide which type of content would be most successful on its platform, leading to more effective acquisition and production of titles according to an available audience. Through examining the demand on a show-by-show basis, executives can also identify which shows have the highest appeal for local audiences and whether or not the series could succeed in acquiring or retaining subscribers.
Demand data can also help identify under-monetized titles. By tracking the sustained demand for a title, executives can identify opportunities for content distribution or acquisition, and potentially showcase the title's growing appeal in markets where it has typically underperformed.
Finally, demand data can inform critical decisions around distribution and programming, such as optimizing release strategies, pricing, pre-release marketing, among other aspects of the distribution strategy. By examining the global demand for "Gossip Girl (2021)," executives can identify key markets and tailor content accordingly and optimize the title's momentum within the market.
In conclusion, by harnessing the power of demand data, media executives at organizations can develop effective content strategies that are data-driven and audience size and behaviors -focused. Demand data can help them navigate through the rapidly evolving entertainment industry landscape and make informed decisions related to content acquisition or development, programming, distribution, and marketing.
