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The Power of Demand: How Parrot Analytics' Data Helps Entertainment Executives Make Informed Content Decisions

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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - December 2023

If you are an OTT platform executive, knowing that "Gugu" has higher demand than 96.2% of all talk-show titles in Brazil and has achieved a good audience demand of 0.3x in Brazil, its number one market globally, can help you make more informed content acquisition decisions. Additionally, the fact that its demand has been decreasing recently and its momentum, travelability, franchisability, and reach are poor can allow you to assess the show's potential for sustained success and determine if it is worth investing in.

If you are a TV production company or studio, understanding the performance of "Gugu" in Brazil and other top global markets can help you determine if there is potential for international distribution. You can also use the data to gauge the show's popularity and develop insights into potential opportunities for spin-offs or franchises that tap into the show's high demand.

If you are a content distributor, examining the demand for "Gugu" in Brazil and other global markets can inform distribution decisions. Additionally, understanding how the show's demand has changed over time and its reach and longevity can help you evaluate the show's potential for sustained demand for your clients.

If you are a linear or pay TV network executive, knowing that "Gugu" has 2.1 times the audience demand of the average show in Brazil over the last 30 days and outperforms the demand of the average TV show (1x) in each of its top ten global markets can help you select content for programming that is more likely to perform well and meet audience demand in your market.

Overall, Parrot Analytics' demand data can inform strategic decision-making for entertainment executives across the industry by providing insights into a show's performance, audience demand, and potential for sustained success. This data can inform content valuation decisions and help executives make more informed content acquisition, distribution, and programming decisions.

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