For entertainment executives looking to make more informed content decisions, demand data can be a powerful tool. Let's take "Hawkeye" as an example. Looking at the show's performance in Brazil in December 2023, we can draw several insights using Parrot Analytics' demand data.
First, demand for the show in Brazil is good, with 5.5 times the audience demand of the average show in the country over the last 30 days. This level of demand puts "Hawkeye" in the top 8.6% of all TV shows in the country. Additionally, demand for the show has been increasing recently, compared to its demand of 4.7 times the average over the last 90 days. This suggests the show is gaining popularity.
Another valuable piece of information is the show's audience demographic. According to Parrot Analytics, other shows that fans of "Hawkeye" also like include "The Boys," "Loki," "WandaVision," "She-Hulk: Attorney At Law," "Peacemaker," "The Falcon And The Winter Soldier," "Ms. Marvel," "The Book Of Boba Fett," and "Rick And Morty." By understanding the audience's interests, executives can make more informed decisions about what content to produce or acquire.
We can also analyze the show's global performance using the Parrot Pulse, which measures six dimensions of a show's demand. The good travelability metric for "Hawkeye" indicates its international demand relative to its domestic demand. This show's franchisability (spin-off potential) is good and its reach (the number of people expressing demand for a show) is outstanding. The worldwide audience demand for "Hawkeye" is outstanding, momentum is outstanding, and longevity (measuring how well audience demand is maintained over time) is good.
Furthermore, comparing the performance of "Hawkeye" on a rolling year basis versus the last 30 days reveals that the show has experienced increased popularity in the last month. While the show's peak demand over the year was 11.7 times the average, it peaked at 7.7 times the average in the last 30 days, a 33.8% increase. "Hawkeye"'s average demand on a rolling year basis was 5.0 times the average title, compared to 5.5 times the title average in the last 30 days.
Finally, executives can make informed programming decisions based on the top-performing markets for the show. "Hawkeye" outperforms the demand of the average show in every market where it is in the top 10 most in-demand over the last 30 days. The United States is "Hawkeye"'s number one market globally, with outstanding audience demand of 9.9x. China, Poland, Italy, the Philippines, Russia, Brazil, the United Kingdom, and the Netherlands follow after the US, where demand is good, outstanding, or both.
By utilizing Parrot Analytics' demand data, entertainment executives can make more informed content, acquisition, distribution, and programming decisions. Furthermore, content valuation can be based on demand data, revealing the dollar value contribution of any title to any platform in any region. Combining such information with strategic insights can help drive greater ROI for entertainment companies.
