Heartland has been a popular TV series in Brazil in December 2023. The demand for this show currently stands at 6.8 times the title average in Brazil, which is a good sign for anyone who intends to license or distribute this show to the Brazilian market. Out of all TV shows available in Brazil, only 8.6% had this level of demand. To put this in perspective, this show achieved a rank of #289 in Brazil, which is a significant increase for the title, having moved up 203 spots in a single month.
The demand for Heartland has been increasing recently, with 5.6% more demand compared to its rolling year average. The show's performance is also outstanding when viewed in terms of longevity, momentum, and reach. Across various global markets, the show averages good demand compared to the title average.
Demand data enables various strategic decisions for entertainment executives. For instance, content licensors can use this data to make informed decisions about the content to be acquired for their platform. The data on "Heartland" can help an SVOD platform to negotiate the licensing rights of this TV series with the rights holders. Similarly, TV production companies can also consider audience demand data while evaluating the concept of their upcoming productions to cater to the audience preferences. When executives use audience demand data to identify trends and patterns, they can improve their chances of producing a successful title with high demand.
Demand data can also help TV networks and OTT platforms to program their existing content more effectively. OTT platforms can leverage audience demand data to optimize their content offerings and improve the overall customer experience. Demand data can also be insightful for TV networks who want to analyze their programming strategies to improve their chances of acquiring and retaining subscribers.
Finally, audience demand data usage provides significant revenue implications through content valuation. Parrot Analytics' content valuation system, powered by demand data, is an economic valuation system that quantifies the dollar value contribution of any title to any platform in any region. Using this system, executives and investors can effectively estimate the ROI that a specific title will bring to a given platform. They can effectively allocate their content acquisition budgets based on their dollar value contribution to the platform. By analyzing audience demand data, executives can optimize the pricing of their content offerings and maximize their revenue potential on a global scale.
