As a television executive, you should utilize demand data to inform your content decisions. Specifically, the demand data for television shows can be used for content valuation, where it can determine the dollar value contribution of any title to any platform in any region. One great example of how demand data can be used is by analysis of "Hunter X Hunter" for December 2023 in Brazil.
The show had an outstanding demand across the world, ranking at the 98.6th percentile in the comedy genre in Brazil. The demand for the show in Brazil was good, with audience demand decreasing by 25.4% over the month of December 2023. "Hunter X Hunter" performed better than the average TV show in the top 10 global markets where it is most in-demand, including the United States, Japan, France, the United Kingdom, the Netherlands, Canada, Sweden, and the Philippines.
By analyzing "Hunter X Hunter"'s demand data, you can find insights into how to make more informed content decisions. For instance, you could use the information to determine how much money to spend on buying or producing a TV show or a whole TV series library based on its current or projected demand. You could also use demand data to evaluate the ROI a given title will bring to a specific platform. Additionally, you can use demand data to assess a TV series' ability to drive subscriptions and reduce churn.
Moreover, assessing a show's travelability, longevity, momentum, franchisability, and reach can give you insights into how to best distribute your content and create better programming decisions. The information would help you identify the most popular genres in your local market or in other markets worldwide and find new opportunity markets for content distribution. The data can also be used for pre-release marketing to optimize the marketing campaign ahead of the premiere.
Overall, there are numerous ways that television executives can use demand data, including content valuation, optimal release strategy and pricing, competitive benchmarking, and subscriber acquisition and retention. Understanding and utilizing demand data can give you a competitive edge and help you make better-informed decisions about content acquisition and programming.
