If you are an entertainment executive considering adding "Ink Master" to your content library, demand data can help inform your decision making. Firstly, you can use demand data to value the show by determining its dollar value contribution to any platform in any region. Looking at the show's high demand in Brazil, with an outstanding rating of 8.6 times the average show and 99.5th percentile in the reality genre, you can infer that the show will have a high dollar value and can be considered a strategic asset for any streaming platform.
Another way that demand data can be beneficial is in regards to programming decisions. You can assess the show's ability to drive subscriptions, mitigate churn, and contribute to the platform's revenue. "Ink Master" has experienced a considerable audience demand rise of 12.7% in Brazil during December, indicating that it may be a series performing well as an acquisition-driving or churn-reducing title. Using demand data, you can estimate cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity.
Demand data can also inform acquisition decisions and help you quantify the platform-specific marginal revenue contribution of a specific title and how it drives engagement across the rest of the catalog. By analyzing the show's demand in Brazil, you can see that it is performing well compared to most other titles, and you can spot other shows that "Ink Master" audiences like. Examining the top 10 global markets where "Ink Master" is most in-demand over the past 30 days reveals that it is outperforming the demand for the average TV show in each of these markets, which suggests that it has high travelability and is performing well on an international scale.
Demand data also helps with subscriber retention and acquisition decisions. In Brazil, demand for "Ink Master" has increased by 12.7%. It may be an excellent title to add to the platform to keep the current audience happy or attract new subscribers to the SVOD service due to its high demand in Brazil.
Finally, it is worth examining the show's Parrot Pulse across six dimensions. Its worldwide audience demand and momentum are outstanding, and its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are good. Based on its recent demand data in Brazil, it is clear that "Ink Master" has high potential for success and can help to expand your OTT/SVOD platform's audience and revenue.
