As an entertainment executive, you may wonder how demand data can assist you in making more informed content decisions, particularly in terms of content valuation, acquisition, programming choices, and distribution decisions. The case study of "Jury Duty" provides an excellent example of how demand data can benefit you.
Firstly, demand data can help assess any potential content's value and potential to drive engagement and subscriptions. Demand data can assist you in answering questions such as how much a series is worth, its potential to drive subscriptions, and the return on investment it will bring. For instance, in the case study, "Jury Duty" has 8.4x times the audience demand than the average show in Brazil over the last 30 days and has reached the peak rank of #231, indicating its high popularity and positive engagement. Furthermore, its rise by 156 spots during December in Brazil reflects tremendous growth, suggesting its potential to drive subscriptions. Thus, acquisition of this show would be an excellent investment to increase engagement and drive subscriptions.
Secondly, demand data can inform programming choices. Utilizing demand data, you can optimize your marketing campaign ahead of a premiere, know the best release strategy for a show, and explore potential untapped white spaces in your market. The insight gained from data analysis allows better-informed decisions during the development process, ultimately aiding marketing efforts. In the case of "Jury Duty," the show's spike in early December in Brazil, indicating the perfect time for local content promotion.
Thirdly, demand data can help identify opportunities to acquire or produce content and provide a measure of the series' performance, making it possible to identify possible spin-offs or franchises. The show's increased popularity during December 2023 in Brazil reflects upward momentum, indicating its potential success as a potential franchise. Additionally, examining the top 10 global markets where "Jury Duty" is most in-demand over the last 30 days provides insight into demands across regions, countries, and territories.
To summarize, demand data can assist executives in content valuation, acquisition decisions, programming, distribution choices, and franchise creation. The case study of "Jury Duty" is a fine example of how leveraging demand data can aid entertainment executives in driving engagements, optimizing strategies, and identifying opportunities to expand their brand globally.
