For entertainment executives working across the content value chain, access to demand data is crucial in enabling informed decision-making. In the case of "Kaguya-sama: Love Is War," analysts were able to gather and quantify incredible insights to add value to content decision-making.
Demand data informs content valuation, and for "Kaguya-sama: Love Is War," the Parrot Analytics content valuation system revealed that the show has 10.7 times the audience demand of an average show in Brazil over the last 30 days. Only 2.7% of all TV shows have this level of demand, indicating its value to a streaming service. By examining the top 10 global markets where the show is most prominent, we can learn more about where a particular program will attract the most interest.
In this case, the United States is the group's largest market globally, where the show achieved among the highest audience demands (11.5x). Poland is ranked second globally, which indicates potential licensing opportunities.
Demand data also highlights those shows that are 'outperforming' relative to the genre - and for "Kaguya-sama: Love Is War," the show ranked at the 99.5th percentile in the romance genre in February, outperforming the remaining 99.5% of all romance titles in Brazil. Further, examining which shows fans of "Kaguya-sama: Love Is War" also enjoy can provide strategic insights into programming decisions and merchandising opportunities.
Demand data can inform decisions for executives managing scripted content and unscripted content. By analyzing the popularity of various projects, funders and producers can determine potential return on investment for projects, while broadcasters can gain insights into programming decisions.
For OTT platforms, demand data can help them determine which titles to acquire, as it provides a clearer view of audiences' tastes and preferences. In terms of content production, demand data can inform everything from location selection, casting, scriptwriting, and more. Additionally, tracking demand for content across different geographical locations can help distributors identify opportunities for content monetization.
For networks and studios, it is fundamental to retain and grow existing subscribers. By analyzing demand to determine audience preferences, distributors can acquire programming that will appeal to subscribers, minimize audience loss, and attract new audiences across a range of genres.
Overall, demand data is becoming a crucial commodity for an increasing number of entertainment companies. With a plethora of insights and data points, they can inform strategic investment decisions, find new opportunities for monetization, and mitigate risks. By working with a trusted analytics provider, executives can create a forward-looking content strategy that places them ahead of their competitors.
