As an entertainment executive, you are constantly looking for ways to make informed content decisions and boost your platform's performance. One highly effective strategy for achieving these goals is leveraging demand data. One example is "Latin Grammy Awards", which we will delve into for the month of January 2024 in Brazil.
By analyzing the demand data for "Latin Grammy Awards", we can answer several important questions: How does the show's popularity compare to other TV shows in Brazil? Is the show maintaining its popularity over time? What are the show's top performing markets? How can this information inform decisions about content acquisition, distribution, and programming?
First, we can see that "Latin Grammy Awards" has a demand of 4.3 times the average show in Brazil over the last 30 days. This is a good level of demand, as only 8.6% of all TV shows have this level of demand. However, we can also see that demand has been decreasing recently, with a 25.1% decrease during January in Brazil.
In terms of genre performance, "Latin Grammy Awards" ranks at the 98.9th percentile in the reality genre in January, indicating higher demand than 98.9% of all reality titles in Brazil. This information can inform programming decisions, as it may be beneficial to include more reality programming in the platform's content mix.
Looking at the show's performance in global markets, we can see that the United States is "Latin Grammy Awards"'s number one market globally, with outstanding audience demand of 10.0x. Spain is ranked second, with outstanding demand as well. The show also outperforms the demand of the average TV show in all of the top 10 global markets. This information can inform distribution decisions, as it may be beneficial to prioritize distribution in these markets or to acquire similar content that performs well in these markets.
Finally, demand data can be used in content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. By using demand data, you can calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity. All of these insights can inform content acquisition and programming decisions that will ultimately boost your platform's performance.
