As an entertainment executive, you can leverage the demand data for "Legion" to help make more informed decisions regarding content valuation, acquisition, distribution, and programming.
One way to use demand data for content valuation is to determine how much a show is worth. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title in any region. By analyzing demand data for "Legion" in Brazil, you can gain insight into how much this TV series is worth in that market and potentially make an informed decision about how much to spend on acquiring or producing similar content.
You can also leverage demand data to help make more informed acquisition and distribution decisions. For example, examining the show's global performance and travelability, you can strategically choose where to distribute your content based on where it is in high demand. In the case of "Legion," the show's audience demand was outstanding worldwide, and it has good travelability, meaning that it has strong international demand. By examining the top 10 global markets where the show is most in-demand over the last 30 days, you can get further insights into which markets would be the best fit for distribution of your content.
Additionally, analyzing audience demand can provide insights into programming decisions. By looking at which genres are resonating most with existing audiences, you can determine which genres to focus on to attract new subscribers to your SVOD platform. The fact that "Legion" ranks at the top 94.0th percentile in the drama genre in Brazil indicates that drama content may be a potentially lucrative area to focus on for future programming.
Demand data can also be used to track how a show's demand is evolving over time. In the case of "Legion," audience demand for the show decreased by 74.0% in Brazil during December 2023 compared to the previous month. This can indicate the need for some programming adjustment or marketing improvements. Furthermore, the demand for "Legion" in Brazil increased by 5.6% in the last 30 days, indicating that the show has increasing popularity and could be a top choice for a potential acquisition.
In conclusion, by leveraging demand data provided by Parrot Analytics, entertainment executives can gain valuable insights into content valuation, acquisition, distribution, and programming decisions. By examining metrics such as demand, travelability, momentum, and franchise potential, executives can make more informed decisions regarding their content strategies. With this data-driven decision-making approach, executives can improve their chances of producing or acquiring successful content that will satisfy their platform subscribers.
