As an entertainment executive, there are several ways you can use demand data to make more informed decisions concerning content, acquisition, distribution, and programming. For instance, by analyzing the demand data for "Mad About You" in Brazil, you can determine the show's worth and how much value it contributes to a platform. You can also evaluate its ability to attract or retain subscribers and assess its impact on the entire catalog.
Using the demand data, you can also value the show and determine how much to spend on content acquisition. The Parrot Analytics content valuation system uses global content demand and supply to reveal the dollar value contribution of any title to any platform in any region.
By examining the top 10 global markets where "Mad About You" is most in-demand over the last 30 days, you can ascertain which countries or regions the show is most popular, its travelability, and how funds should be allocated to maximize future content investments.
You can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. You can determine the reach of the show, whether it will attract new subscribers, retain current subscribers, or whether it appeals to a small dedicated fandom. Additionally, you can use demand data to find the most popular genres in your local market and determine the best release strategy and pricing for your content.
Demand data helps with content discovery and recommendation. You can analyze the taste clusters of your current audience, discover under-monetized titles, and identify the best talent or brand partnership that will expand your audience. You can also use demand data to benchmark your content against other titles available on the market.
Finally, demand data can inform pre-release marketing, and help you to optimize your marketing campaign ahead of a premiere. It can highlight the shows that are part of the cultural zeitgeist and analyze the momentum of growth for any title.
Overall, as an entertainment executive, you can use demand data to gain insights into audience preference and behaviors, quantify the value of your content, and make more informed decisions about content acquisition and distribution strategy. Using demand data is essential to succeed in a highly competitive market, and it enables you to stay ahead of the competition.
