As an entertainment executive, you can use demand data to make more informed content, distribution and programming decisions. Let's use "Mickey Mouse Clubhouse" as an example for how demand data can help you make better decisions.
Looking at the demand data for "Mickey Mouse Clubhouse" in Brazil for the month of February 2024, we can see that demand for the show is good at 6.5 times the audience demand of the average show in Brazil over the last 30 days. This level of demand falls within the top 8.6% of all TV shows. The peak rank for the show was #74, and it moved up in rank by 58 spots during February in Brazil. The show ranks at the 98.3rd percentile in the comedy genre in February, which signifies higher demand than 98.3% of all comedy titles in Brazil.
To understand the global performance of the show, we can look at the Parrot Pulse, which measures audience demand across six dimensions. "Mickey Mouse Clubhouse" has an outstanding worldwide audience demand across all platforms, exceptional travelability, exceptional momentum (pace of growth) and exceptional longevity (how well demand is maintained over time), outstanding franchisability (spin-off potential) and a good reach (the number of people expressing demand).
It is also noteworthy that while demand for the show decreased by 3.1% in Brazil during February, there was a spike in demand mid-month. The show is doing well in the United States, South Africa, United Kingdom, China, New Zealand, Ireland, Canada, Malta, and Netherlands, where demand surpasses the average TV show.
Demand data can help you make informed decisions about content valuation. As an entertainment executive, you may need to determine how much to spend on content or what content is most valuable to your platform or network. Parrot Analytics content valuation system is a reliable tool that is powered by global content demand and supply. It can reveal the dollar value contribution of any title to any platform, in any region. Using demand data, you can increase your understanding of the financial value of a certain show, calculate the ROI it will bring to your platform, and assess its ability to drive subscriptions and mitigate churn.
The audience demand for "Mickey Mouse Clubhouse" has increased over the last 30 days in comparison to the last 90 days. This is an essential insight for television executives when making programming decisions. You can use demand data to understand the audience's likes, dislikes, preferences, and tastes across different markets. By analyzing the top 10 global markets where "Mickey Mouse Clubhouse" is most in-demand over the last 30 days, you can understand how the show is performing in each region to explore new buying or expansion opportunities.
You can also use demand data to uncover under-monetized titles, find new opportunity markets for content distribution, and optimize your marketing campaign ahead of premieres. Additionally, you can use demand data to benchmark your content against other titles available on the market and analyze the effectiveness of your marketing campaign around a show.
In conclusion, demand data can help you make more informed content, distribution, and programming decisions. By applying global content demand and supply to measure content valuation, television executives can make a wide range of decisions based on data, rather than instinct alone. "Mickey Mouse Clubhouse" is an ongoing example of a show that has high demand that can be used for educational purposes in analyzing these types of data sets.
