If you're an entertainment executive looking to make informed decisions on content acquisition, programming, or distribution, you can use demand data to help inform those decisions. We'll use the example of "Miraculous: Tales Of Ladybug And Cat Noir" in Brazil in February 2024 to showcase how demand data can help guide decision making.
One of the key ways demand data relates to decision making is through content valuation. Parrot Analytics content valuation system uses global content demand and supply to determine the dollar value contribution of any title, to any platform, in any region. With "Miraculous: Tales Of Ladybug And Cat Noir" having 11.9 times the audience demand of the average show in Brazil over the last 30 days, this show's demand is outstanding and is a valuable asset for any platform that acquires it.
In addition to content valuation, demand data can also help answer questions on viewer preference and trends, helping executives make informed choices on content acquisition. For example, the Parrot Pulse for "Miraculous: Tales Of Ladybug And Cat Noir" in February 2024 showed that other shows that fans of this series also enjoyed included titles such as "PAW Patrol", "Shimmer And Shine", and "Peppa Pig". With this information, an SVOD platform executive might be inclined to explore licensing these titles, creating themed playlists, or even partnering with licensors to create crossover content, capitalizing on the existing fan base.
Demand data can also help inform programming decisions by showing how well a show is holding up over time. In the case of "Miraculous: Tales Of Ladybug And Cat Noir", the show's longevity rate is exceptional, demonstrating that its audience demand is maintained over time. This can be a valuable consideration when executives are deciding which shows should be renewed for additional seasons.
Another important factor for executives is maintaining and growing their audience base, and demand data can help with both. With "Miraculous: Tales Of Ladybug And Cat Noir" achieving exceptional global demand across platforms and markets, executives could consider promoting or marketing the title to reach new audiences or even create custom merchandising offerings to increase engagement.
Lastly, demand data can help with acquisition decisions by informing on the travelability of a title, or the potential international demand for a show outside of its home market. In the case of "Miraculous: Tales Of Ladybug And Cat Noir", it had an exceptional travelability rate, indicating it had 47% of the demand in Brazil compared to France where it originated, suggesting the show has strong potential for licensing and syndication across multiple markets.
In summary, executives in the entertainment industry can use demand data to make more informed decisions on content valuation, content acquisition, programming, and distribution. The case of "Miraculous: Tales Of Ladybug And Cat Noir" in Brazil for February 2024 shows how the Parrot Analytics content valuation system and other demand data can be useful to executives when making strategic decisions in the rapidly-changing landscape of the entertainment industry.
