Demand data can be a powerful tool for executives working in the entertainment industry. Analyzing the performance of "Mobile Suit Gundam: The Witch From Mercury" in Brazil during February 2024 provides a good case study to demonstrate this.
One of the first applications of demand data is content valuation. Parrot Analytics' content valuation system is based on demand data and can answer questions such as: how much is my series worth, how much of my series' value is being driven by demand for one of its stars, and what is the baseline value of a title? By using demand data, executives can make more informed content decisions about acquiring or developing shows for their respective platforms. For "Mobile Suit Gundam: The Witch From Mercury", the show has good demand in Brazil, with 3.3 times the audience demand of the average show. Executives can leverage this information to evaluate the value of the show relative to other titles in their content library.
Another application of demand data is to inform programming decisions. For instance, executives can use demand data to determine the best release strategy for a show. "Mobile Suit Gundam: The Witch From Mercury" experienced a spike in demand in late February 2024 in Brazil, suggesting that programming it strategically during that time might have been exceptionally beneficial. Additionally, executives can use demand data to assess a show's ability to retain existing subscribers or drive subscriptions. Examining the top 10 markets globally shows that the show outperforms the demand of the average TV show in each of these markets, with Japan being the number one market where the show achieved outstanding audience demand.
Demand data can also be useful for making informed acquisition decisions. Using demand data, executives can assess how much a show is worth to their platform compared to others in their catalog, quantify the platform-specific marginal revenue contribution and calculate the ROI a specific title will bring for their platform. Furthermore, analyzing which shows audiences also watched alongside "Mobile Suit Gundam: The Witch From Mercury" can help inform acquisition decisions, as it reveals insights about audience preferences.
Lastly, demand data can be used to inform distribution decisions. Travelability, one of the dimensions of Parrot Pulse, can quantify a show's international demand relative to its home market. For "Mobile Suit Gundam: The Witch From Mercury", its travelability is good. An understanding of a show's international demand can guide decisions about which platforms to target for the distribution of a show.
In conclusion, as demonstrated by analyzing the demand data of "Mobile Suit Gundam: The Witch From Mercury" in Brazil during February 2024, demand data can be an important source of information for executives in the entertainment industry. It can help inform content valuation, programming decisions, acquisition decisions, and distribution decisions. As such, executives should be leveraging demand data to ensure success in an increasingly competitive marketplace.
