As a TV executive, understanding the audience demand for a particular show is crucial for making informed content, acquisition, distribution, and programming decisions. In the case of "Modern Family," the outstanding demand it generated in Brazil, with 14.2 times the demand of the average show in the last 30 days, tells us that the show has a dedicated audience and has amassed a significant following among Brazilian TV viewers. This information can be utilized in content valuation to determine the optimal price of acquiring or licensing the show for a Brazilian SVOD platform or Brazilian linear network.
The drop in the show's demand in the last 90 days can also be seen as a cause for concern for content acquisition teams of Brazilian channels, as they would prefer to acquire shows performing well over an extended period, rather than those that may be a fad or drop in popularity quickly.
The Parrot Pulse is another metric that can be used to evaluate the global performance of a show on six different dimensions. For example, "Modern Family" has incredible travelability, which enables content distribution teams to determine if the show has the potential to perform well in international markets. The show's broad fan base, longevity, momentum, and exceptionally high reach could also be impacted by the show's increased popularity, which is particularly useful for content marketing and ensuring that fans of the show continue to be engaged in the long run.
The show's metadata also reveals that it has completed its run, which means it can only be acquired from the content library of a production company or distributor. These details could help a TV executive negotiating deal terms for a Brazilian streaming service or a linear network hence leveraging the show's excellent performance in the recent past. Knowing that "Modern Family" has outperformed the average TV show in the top 10 global markets, including the United States, Canada, and the United Kingdom, implies that it could be a candidate for international expansion on platforms looking to expand into new markets, thereby improving their overall performance.
Lastly, content marketing teams can also make use of demand data to inform their pre-release marketing campaigns. Knowing that demand for the show spiked in late January 2024 for Brazil could mean that the marketing team should schedule new releases or promotional activities for future months at the same focused spike times genuinely to capitalize on the show's popularity.
