As an entertainment executive, understanding audience demand is crucial in making informed content decisions. Using the example of "Monster: The Jeffrey Dahmer Story" in Brazil for the month of February, demand data can provide insights for content valuation, acquisition, distribution, and programming decisions.
Firstly, content valuation involves determining the dollar value contribution of a title to a platform. Using Parrot Analytics content valuation system based on demand data, executives can understand how much a title is worth, and assess the ROI a specific title will bring to any given platform. For "Monster: The Jeffrey Dahmer Story", it is evident that the demand is good, with 2.7 times the audience demand of the average show in Brazil. Furthermore, its peak demand was 8.0 times the average over the course of the entire year, indicating that it is a high-value title.
Secondly, acquisition decisions rely heavily on understanding audience demand. Executives can use demand data to determine what type of content exhibits opportunity to acquire or produce, and which titles to buy if they want to grow their audience or keep their current audience happy. For instance, comparing the performance of "Monster: The Jeffrey Dahmer Story" in the last 30 days vs. the last year indicates that it has decreased in popularity, suggesting that executives should be cautious in acquiring it.
Distribution decisions involve identifying the right platforms for the content, and understanding how best to release and price the content. Parrot Analytics data can reveal the performance of a show in different global markets. For "Monster: The Jeffrey Dahmer Story", it outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand, indicating that it has global appeal. Furthermore, executives can use demand data to optimize pre-release marketing campaigns and determine the best release strategy for the content.
Lastly, programming decisions can be more informed by understanding audience demand. Using demand data, executives can map local whitespaces and identify popular genres in different markets, understand taste clusters and who their current audience is, and use insights from affinity analysis to determine the best talent or brand to partner with. For "Monster: The Jeffrey Dahmer Story", its rank in the biography genre is at the 96.5th percentile, indicating strong demand from this audience.
In conclusion, demand data is a powerful tool for entertainment executives in making more informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics' content valuation system to evaluate a title's dollar value contribution, executives can determine how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn.
