As an entertainment executive, one of the most critical decisions you will have to make is whether to invest in or distribute a new TV show. To make an informed decision, you have to take into account the show's content, audience, and demand data. This is where demand data analysis comes in. It's essential to use reliable demand data to make more informed content, acquisition, distribution, and programming decisions.
Let us explore how you can use demand data analysis to evaluate the success of “Mythic Quest” in Brazil in February 2024 and how it relates to content valuation, content acquisition, distribution, and programming decisions.
1. Content Valuation: “Mythic Quest” has been performing well in Brazil, with demand being 4.2 times higher than the average show. The show also moved up 139 spots in rank in February 2024, which indicates an increase in popularity. This type of demand data can help you to determine the value of your content for a specific market and guide your content acquisition and licensing decisions.
2. Content Acquisition: By examining the shows that fans of “Mythic Quest” also like, including "Ted Lasso", "For All Mankind," "The Afterparty," and "Foundation," you can get insights into audience preferences. This data can guide what types of shows you acquire and invest in to create a content library that appeals to your audience.
3. Distribution Decisions: With demand for “Mythic Quest” being 29% of its demand in the United States, Brazilian distribution networks might consider licensing “Mythic Quest” to have diversified content that appeals to international audiences. Also, by examining the top 10 global markets where the show is most in-demand, you can determine which regions are suitable for distribution and help you optimize your distribution strategy.
4. Programming Decisions: As an entertainment executive, you must make programming decisions that will help to increase audience engagement and retention. The demand data analysis can guide decisions such as which shows get renewed, where to allocate marketing budgets and when to premiere shows.
In conclusion, demand data analysis can be incredibly powerful for making critical decisions in the entertainment industry. By analyzing “Mythic Quest,” we have demonstrated how demand data can help guide content valuation, acquisition, distribution, and programming decisions. With more accurate, reliable data, executives can make better-informed decisions to ensure the continued growth and success of their entertainment company.
