For entertainment executives, understanding audience demand is critical for making informed decisions about content, programming, acquisitions, and distributions. Parrot Analytics data can help executives make informed decisions to ensure their service captures a share of the ever-growing demand for content.
For example, looking at "Noragami" in Brazil for January 2024, we can see that the demand for this show is good, with 5.1 times the audience demand of an average show in Brazil over the last 30 days. This demand data indicates that "Noragami" is popular in Brazil and suggests that it may be a potentially valuable asset to a platform or network streaming service.
From an acquisitions and programming perspective, demand data can also provide insights into what other content may complement "Noragami." For instance, the top 10 shows popular in Brazil with fans of "Noragami" include hits like "It's Always Sunny In Philadelphia", "Rick And Morty", and "Better Call Saul." By taking this information into account, entertainment executives can understand what other shows may best work being acquired alongside "Noragami" or what titles are most suitable for programming alongside the show.
Another key insight that demand data can provide is on the relevance of a show's content across different markets, sometimes even beyond the territory of origin. In the case of "Noragami," we see that Japan is the show's top global market, where it achieves outstanding audience demand of 6.1x. Nonetheless, other countries like the United States, France, China, Netherlands, the UK, Russia, and Canada are also showing high and increasing demand for the show, making it a global asset with a consistent demand profile. For executives looking to expand into global markets in the future, analyzing audience demand data can help refine their plans.
Furthermore, the Parrot Pulse measure displays "Noragami’s" balanced performance as a TV series across six dimensions in the international market. Executives can use this independent measure to assess the potential strength of the TV show across international markets and strategically plan the rollout. For instance, the TV show has good travelability, enabling it to draw in a broad range of audiences, and good momentum, indicating a consistent and growing demand for it.
Finally, from an overall content valuation standpoint, using audience demand data, entertainment executives can access the dollar value contribution of a piece of content or intellectual property (IP) to any platform or service in any region and can quantify the marginal revenue contribution of a specific title to the platform. This information can guide executives to make a more informed and strategically sound investment or acquisition or licensing decision.
