As an entertainment executive, you need accurate data to make informed content decisions. Demand data can help you evaluate the popularity of a show in a particular market and understand its potential profitability. Using the case of "O Tempo Não Para" in Brazil in February 2024, we show how demand data can inform content valuation, acquisition decisions, distribution, and programming decisions.
Content Valuation: Using a demand-driven content valuation system, you can determine the dollar value contribution of any title, to any platform, in any region. "O Tempo Não Para" has 4.2 times the audience demand of the average show in Brazil over the last 30 days, indicating that it has good demand. Content valuation can also help you assess a TV series' ability to drive subscriptions and mitigate churn.
Acquisition & Distribution Decisions: If you are looking to acquire or distribute content, demand data can inform your decisions. For example, "O Tempo Não Para" has higher audience demand than 97.3% of all comedy titles in Brazil, making it a valuable acquisition for distributors looking to fill this genre space. Examining "O Tempo Não Para's" performance in other regions, it is outperforming the average demand levels in the top 10 global markets, making it an ideal show for distribution.
Programming Decisions: Demand data can help you make programming decisions. Analyzing audience demand lets you know when your shows are peaking and whether they are experiencing a decline in viewership. In the case of "O Tempo Não Para," its demand peaked during late February 2024 in Brazil and has been decreasing over the past 90 days. If you have a vast catalog of content, demand data helps optimize for success and increase viewer retention, the audience should be presented with more of the same content that creates the demand. Demand data can also help with decisions concerning supply and demand by showing what type(s) of content exhibit opportunity to acquire or produce.
In conclusion, demand data can help entertainment executives in making informed decisions regarding content valuation, acquisition, distribution, and programming. "O Tempo Não Para" has good demand in Brazil, making it valuable for acquisition or distribution in that region and globally. Using demand data, you can optimize your content offerings, build audiences, minimize churn, and maximize revenue.
